Beth Deyo

Gift cards are no longer an impersonal, last-minute gift. Learn how to make them a special item customers can’t wait to get their hands on!

Understanding customer needs is a key to getting the most out of your holiday sales. Try these seven proven strategies to give your revenues a boost.

We all know how important it is to regularly get positive reviews, but sometimes simply asking isn’t enough. Try these 4 creative ideas instead.

Black Friday, Cyber Monday, Small Business Saturday – Oh My!! Learn how to craft irresistible holiday deals.

A consistent stream of positive reviews can influence purchasing decisions and boost your credibility – but you must make your requests the right way!

Savvy business owners know the importance of starting your holiday marketing plans early. Here’s how to get started.

How do you balance the pressures of running a business with the desire to enjoy the holiday season? Start with these six tips!